Fine Swine: Dry Aged Compart Duroc

Dry Aged Pork ChopsWhat can you find that’s new, unique and affordable to put on your menu? Just when you think there’s nothing on the market that could beat the epicurean luxury of dry aged beef, Compart Farms delivers a stunning alternative – dry aged Duroc pork.

Think dry aged pork is crazy? Think again! Compart Duroc Dry Aged Pork can spark new business for your operation, drive higher food margins, delight your guests and build customer base.

What Makes Fine Swine

Where the Black Angus breed of cattle is synonymous with superior quality, the same phenomenon is also true of Duroc pork. Duroc pork has been identified and documented by the National Pork Producers as a superior genetic source for improved eating.

Duroc-BoarOften described as “red pigs with drooping ears”, Duroc pork is thought to have come from Spain and Portugal dating back to the 1400’s. Unlike commodity pork deemed “the other white meat” by the National Pork Board, Duroc pork is bright reddish pink in color.

Pigs in the Compart Family Farms’ Duroc sired meat program, are of the same genetic makeup and fed the same proprietary ration throughout the growing and finishing phases. This combination reduces the variability routinely found in the pork industry today.

Only Compart’s Duroc pork contains a higher percentage of intramuscular fat (marbling) and a higher pH. Unlike ordinary pork, it is more heavily marbled, yet still 96% lean.

How Dry Aged Pork Works

Dry aging is an old world tenderization process that creates a more complex flavor in the meat. The outside of the meat becomes hard and envelops a crust, while the meat inside the crust develops a fine rich, concentrated flavor and tender texture, as the natural moisture in the muscle evaporates. When the meat has reached its desired age, the inedible outer crust is carefully removed and discarded.

Photo Feb 16, 5 26 52 PMTo properly dry age you must have separated refrigerated space with precise temperature, relative humidity and air circulation controls along with specific UV lighting to control bacteria growth to create the perfect environment. Compart Duroc whole pork loins sit in their dry aging room for 7-21 days compared to longer time spans used for beef. A shorter aging period is possible because pork loins are smaller and more delicate than beef, and thus take less time to achieve the benefits of dry aging.

The naturally more abundant intramuscular fat present in Compart Duroc pork provides the ability to adapt to the moisture loss of dry aging while still retaining the juiciness in the finished product. These attributes deliver optimum conditions for the dry aging process.

The end result is a firmer yet tender texture with a well refined flavor finish. Dry aging combined with the favorable muscle pH and marbling qualities of the Compart Duroc breed elevates pork to a whole new level.

Bag It Now!

Photo Feb 16, 5 27 32 PMTraditionally speaking, pork has not been dry aged – until now. The best cuts in this category you can buy for your menu are Compart’s Duroc dry aged pork Porterhouses and Ribeyes.

Compart Duroc Dry Aged Pork is an affordable, exciting new option to enhance your menu. It gives meat loving customers a new dining option and helps you drive additional margins for your operation.

From the desk of John Cecala || Website LinkedIn @BuedelFineMeats  Facebook

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Marketing Menus to Millennials

The big news last week was Millennials are going to take the populous crown from Boomers this year tipping the strength in numbers scale at 75.3 million.

The shift is partially due to a growing death rate among Boomers, down from 78 million to 74.9 million now. Considering the Millennial birth year cut off is 1997 (widely debated at times), the Times reports new growth in the population was achieved by an immigrant influx.

With this news, marketers can finally admonish their begrudged attention to maturity and happy dance their way to uninhibited 18-34 year old demographic bliss –or so they’d like to think.

THE BIG SNAFU

Much has been written about the coveted spending habits of Millennials. Current data-centric marketing trends would have none of us think beyond the digital tracking of who/what/when/where/why this group buys. But all the data collection in the world still can’t trump the unpredictability of human behavior –aka the big snafu.

BBDO graphicBBDO’s now iconic report on Millennial dining habits provides a transparent view on the matter. After an exhaustive survey of over 1,000 Millennials was made, the bottom line came down to one glaring result: the attitudes and behaviors of the demographic are often contradictory “…just like older generations.”

The BBDO SVP, who authored the study, told Media Post they just wanted to find the gaps. “We looked for a big ‘aha,’ but the most interesting part, for us, ended up being the contradictions.”

ASKED & LEARNED

Forbes called out The 11 Restaurants That Need to Cater to Millennials last year based on recent Nielsen studies – not one high-end restaurant was named. Chipolte (#1) and Panera (#2) were ranked as the top Millennial favorites.

Considering that nearly half of the BBDO respondents described themselves as “foodies”, one of the biggest contradictions within this group lays in their devotion to mainstream fast-food –Burger King, McDonald’s, et al. This, combined with an admitted conflict felt by a “top-of-mind” status when it comes to health, further muddles the population’s profile.

One of the most oxymoronic standouts in this group had to do with technology: 88% said they checked their phones at the dinner table, but 44% said they hated it when others did the same. (Classic snafu!) One in seven participants also wanted free Wi-Fi in restaurants.

When it comes to what matters most in how Millennials live their lives, honesty ranked the highest. This makes perfect sense in that Millennials also said they are “much more influenced by their friends’ opinions of a restaurant than by reviews on sites like Yelp.” When their friends make a recommendation, they listen.

Marketers need to take this little gem to heart as it speaks directly to the way social media pipelines and other marketing tools are used. Get the word out and allow the natural flow; running interference is a recipe for disaster.

WRAP UP

Marketing to Millennials, consists of staying on top of trend and sticking to honest policy. Accept the inevitable – human nature will throw a wrench into best campaigns every time.

Where fast food and fast casual may take precedent with the younger set today, Millennials also deem food and eating meals with friends and family as an integral part of their lifestyle. That translates to a solid patronage for years to come.

From the desk of John Cecala || Website  LinkedIn  @BuedelFineMeats  Facebook

 

 

 

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Meat Picks | 8.21.14

Menu Mayhem

esq-big-boy-081611-xlgAuthor William Poundstone’s four year old book, Priceless: The Myth of Fair Value (and How To Take Advantage of It), is causing a new ruse for the hospitality community. Restaurant News penned a digital lead to a story published in the Daily Mail about it this week and the Food Network also blogged about it.

At task for restaurateurs, is a big reveal on what customers should keep an eye out for on menus—specifically spilling the beans on menu marketing tactics used by many restaurants and why.

One of the main points highlighted in both write ups, cites a 2009 study which showed that leaving the dollar sign off listed menu prices encouraged an 8% spend increase among customers. Which is why, as the UK press put it, “Pound signs are disappearing from menus as quickly as cod are vanishing from the oceans.”

Other coverage highlights included points on why certain items are set off in boxes on menus and why “specials of the day” really aren’t that special at all.

This is definitely one of those posts that any business cringes over. No company wants to advertise why they do or don’t include certain wording or aesthetics in things they publish for public consumption whether it be menus, ads, websites, etc.

Certainly, no one wants a server to say, “I’m going to try to up sell you right now,” right before they suggest more drinks, appetizers or dessert. Consumers are savvy—they understand the art of the deal. (They often try to use it to their advantage too.) Things like this needn’t be spelled out in neon.

Fests & Feasts

sausagefestThe bad news is summer is winding down. The good news is there are still some great festivals left on the calendar. Here a few:

Sausage Fest Chicago kicks off tomorrow at 5 pm in a new location, at St. Michael’s on N. Cleveland Ave. in Old Town and runs through Sunday.

What makes this event a stellar stand out is its “Sausage King of Chicago” competition. Contestants vie for the crown by raising money for charity—this year, for the Wounded Warrior Project. The contestant who raises the most donations for the cause is crowned king. In addition to the royal title, the winner also gets prizes and free food and drink throughout the festival weekend.

BashWabashLogo-300x284Also this weekend, the 11th anniversary of Bash on Wabash takes place between 13th Street and 14th Place on Wabash in the South Loop. The festival offers music, food, drink, vendor booths, arts and crafts, and is jam packed with lots of kid activities, including a 5k Run and 10 mile Bike.

Bash on Wabash brings neighbors and business together to benefit the GSLA (Greater South Loop Association) with a portion of the proceeds going to the South Loop Food Pantry.

Find more festival dates at Time Out Chicago.

From the desk of John Cecala || Website  LinkedIn  @BuedelFineMeats  Facebook

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