Ask a restaurateur or chef how they go about changing their menus and you’ll get a wide variety of answers depending upon the type of establishment they run. Whether the challenge is a full menu revamp, or a seasonal change, striking a harmonious menu balance between creativity, cost management and consumer demand is never an easy task.
When Eddie Merlot’s revamped their entire fall/winter dinner menu, (50 changes were made), EM owner, Bill Humphries, further challenged his staff with a very specific task: find a new steak that has the WOW factor! “We went to numerous ranches and top purveyors to find it,” described Tony Dee, Eddie Merlot’s Corporate Executive Chef.
What they found was a 20 oz. Wagyu Bone-In New York Strip that has never been offered in the U.S. from Greg Norman Australian Prime. Per their request, Norman’s company fabricated a “Signature Wagyu” with a marble score of 6.
Considering that most prime grade cuts have a marble score of 3, Merlot’s new Strip promised everything ‘wow’ and more. What makes the cut so different according to Dee, is “the texture and the taste. It has a buttery taste to it and the marbling is fantastic!”
The response thus far has been overwhelmingly positive from EM staff and customers. Are they worried that someone will try to copy them now? Dee mused he doesn’t know how you’d ever be able to copyright a menu, “there’s nothing we can do about it if someone copies us now – but that would be the best compliment.”
In addition to the new Strip, Merlot’s upgraded their 32 oz Signature Wagyu Tomahawk Ribeye, and added a 20 oz Bone-In Bison Ribeye and 7 oz Bison Filet Mignon to the mix. Wagyu sliders, burgers and even a ½ pound Wagyu hot dog are on their new Lounge Menu now too.
On the subject of changing menus, Dee says it’s important to do it for seasonal change and variety. You have to keep the freshest of ingredients on the menu when they’re in season to be satiable and fiscally smart. “We try to be smart as much as possible,” offers Dee, “but we’re also not afraid to go out and find great product. We want to provide the very best we can – that’s one of the reasons this company is so great.”