Tickets for Baconfest Chicago go on sale next week for the now iconic annual event scheduled for Friday, April 17th & Saturday, the 18th! There will be over 160 chefs and restaurants on hand this year which benefits the Chicago Food Depository.
Buy general admission tickets beginning next Monday, including those for special lunch and dinner events here.
The 20 Second Sell
A recent Nielsen post, urges marketers to accept the fact that brand engagement weighs in little (if, at all) with consumers in the big picture of things when it comes to buying.
According to the article, the average online consumer took just 19 seconds to make their purchase, and the majority spent less than 10 seconds. Studies now suggest that buying decisions are made with and without brand names in mind –basically coming down to a proverbial crap shoot at the time of purchase.
For restaurants and like others, the best rule of thumb is to be fresh and consistent with advertising and original content both online and off. Stay visible and don’t expect a coffee klatch over anything you do.
Kudos to Eataly for being named to Fast Company’s Most Innovative Companies 2015. Ranked in the 23rd slot of the top 50, Eataly is the highest ranked food company on the list – no easy task when you’re being called out with the likes of Google, HBO and Tesla!
Americans will buy over 58 million pounds of chocolate and 150 million dollars’ worth of cards and gifts in the name of Valentine’s Day according to the History Channel. For an unromantic (Scrooge-like) look at what does and doesn’t motivate our Valentine rituals, check out Time’s recent post on the matter. Happy Valentine’s Day!