With the holiday booking season in full swing, hospitality, event planners and suppliers may gain inspiration from a new report by Chief Marketer, which provides 67% of B2B marketers say content marketing is one of the top channels they rely on for lead generation.
In addition to content marketing, the survey cites website registrations, social media and pay-per-click advertising “posted the most significant gains” in seeking new leads. Only 12% of respondents say they rely on single channels for lead gen versus 64%, who rely on multiple channels to drum up new business. Read more about the report here.
According to an Allegra Food Service trend report, chicken accounts for 31% of all restaurant main dishes. Easy prep, cost and religious preference, are cited as the reasons for the recent spike in poultry popularity.
Other noted trend categories include street food, all-you-can-eat, small plates, healthy choices, gluten-free labeling, craft beer, all day breakfast, artisan coffee and BBQ. Trends on their way out are fruit bars, bubble tea and gourmet hot dogs.
You love bacon. We love bacon. But do we really want to chew this fat—in the form of bubble gum? Believe it or not, there are meatball, foie gras and pickle flavors available too. For more bizarre bubble brands, check out the Daily Meal’s weirdest gum flavors list.
If you want to stick with the real thing (and who doesn’t when it comes to bacon), The Great American Bacon Festival takes place this Saturday at Union Station. Buy tickets online.