What could be more exciting than bringing a new brand of healthy burgers to the grocery checkout line? Nothing (in our humble book of meat feats)! Breaking ground in new markets is always an exciting thing, especially when it helps bring notoriety to your own city.
Here’s the breaking news:
Local Meat Companies Tallgrass Beef and Buedel Fine Meats have teamed up to design and deliver a healthier burger alternative for supermarket giant Delhaize America. Over 1,000 stores across the Mid Atlantic and Southeast region will receive first shipments this week at Delhaize Food Lion, Hannaford and Sweetbay locations.
Delhaize is a global retailer with a company-wide initiative in place for sustainable business and healthy eating. They decided to partner with Tallgrass Beef to develop a burger made from, “100% grass-fed beef with no additives or imitation ingredients to deliver and educate customers on the best and most healthy options in the marketplace.”
Anytime “better choices” are brought to the marketplace it’s a good thing for consumers, and in this case, better for health, local, sustainability and the humane treatment of animals. “The new product line,” offers Tallgrass President, Bill Kurtis, “also provides Delhaize customers with the ability to show support for animals raised naturally void of added hormones and antibiotics.”
The appetite for healthy, local and sustainable foods is strong and growing. In an article published by the University of Chicago’s Environment, Agriculture & Food blog, the interest in knowing where our food comes from and the humane treatment of animals is becoming increasingly important not only to consumers but to restaurants and chefs as well.
Delhaize says they believe, “Tallgrass Burgers gives a healthy and amazing tasting product that people can feed their families while knowing without a doubt that they are buying the safest, healthiest and most nutritious beef possible!” Partnering with Tallgrass makes perfect sense for Delhaize; it also demonstrates the need for our industry to be proactive in meeting the demand for these types of food options.
The working relationship between Tallgrass, as meat provider and Buedel as purveyor and distributor on this project, exemplifies how our industry can come together in the ways we bring beef to market. When you factor in the opportunity to build Chicago as an emerging go to resource for healthy beef choices, it’s a win-win-win for the city, economy and consumers.