There was an insightful article earlier this week posted on Sysomos about a Toronto area restaurant that works their digital marketing without an anchor website. Using Tumbler as their primary information resource, the FARMHOUSE Tavern, works the free social/blog platform as a base for their PR and promotional efforts across Facebook, Twitter and Instagram.
FARMHOUSE says they like these platforms not only because they are all free to use, but also because they feel the value of letting “people directly engage – be it through follows, tweets, likes and shares”, have allowed them to build a successful word of mouth network they couldn’t have achieved without them.
NRN recently reported the Egg White Delight McMuffin will make its national debut on April 22nd. This version of the iconic fast food breakfast will be made with a whole-grain English muffin, egg whites, Canadian bacon and a slice of white Cheddar for 260 calories. (A regular McMuffin has 300.) Egg white alternatives are also going to be made available for all of McD’s breakfast sandwiches.
My business partner Darren Benson and I recently attended a two day short course on Sustainable Agriculture at Colorado State University sponsored by Niman Ranch. We literally found ourselves back in school for an intense dose of actual curriculum taught by leading professors and scientists in the field.
One of many lessons learned: the best sustainable development practices plan ahead for seven future generations. Read on at: Sustainable Agriculture: The Short Course.
If you missed the recent news about Rick Bayless’ new deal with Crown Imports, check the full read here. Chicago’s own is set to partner with “the nation’s largest” beer importer (i.e. Corona, Modelo) to develop a new craft beer. Congratulations, Chef B.!
Taste On Its Way Out?
Last month Chicago Magazine published a piece entitled, 5 Reasons We Wouldn’t Be Sad To See Taste of Chicago End. Adding to the fact that the City lost over a million on the festival last year, editors added why they think the Taste just ain’t what it use to be sighting lack of food quality and diversity, among other things. Do you agree?
This year’s fest is scheduled for July 10-14.